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A general theory of business marketing: R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure

  • Published:2013-04 Issue:3 Volume:42 Page:283-293
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Hunt Shelby D.

Publisher

Elsevier BV

Subject

Marketing

Reference72 articles.

1. Marketing behavior and executive action: A functionalist approach to marketing theory;Alderson,1957

2. Dynamic marketing behavior: A functionalist theory of marketing;Alderson,1965

3. Dyadic business relationships within a business network context;Anderson;Journal of Marketing,1995

4. Competitive irrationality: The influence of moral philosophy;Arnett;Business Ethics Quarterly,2002

5. Dictionary of marketing terms;Bennett,1988

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