An exploratory study into brand alignment in B2B relationships-Reference-Cited by-同舟云学术

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An exploratory study into brand alignment in B2B relationships

Published:2010-07 Issue:5 Volume:39 Page:712-720
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Campbell Colin,Papania Lisa,Parent Michael,Cyr Dianne

Publisher

Elsevier BV

Subject

Marketing

Reference64 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. Progress in the theory of marketing;Alderson,1951

3. Partnering as a focussed business strategy;Anderson;California Management Review,1991

4. Capturing the value of supplementary services;Anderson;Harvard Business Review,1995

5. Business marketing: Understand what customers value;Anderson;Harvard Business Review,1998

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