What happened with the grandiose plans? Strategic plans and network realities in B2B interaction-Reference-Cited by-同舟云学术

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What happened with the grandiose plans? Strategic plans and network realities in B2B interaction

Published:2010-08 Issue:6 Volume:39 Page:963-974
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Öberg Christina

Publisher

Elsevier BV

Subject

Marketing

Reference101 articles.

1. The effects of top management team size and interaction norms on cognitive and affective conflict;Amason;Journal of Management,1997

2. Dyadic business relationships within a business network context;Anderson;Journal of Marketing,1994

3. Renault inte sista köpet för Volvo;Andersson,2000

4. Brilliant strategy, but can you execute?;Aspesi;McKinsey Quartely,1999

5. Professionell marknadsföring;Axelsson,2005

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