Practices and functions of customer reference marketing — Leveraging customer references as marketing assets-Reference-Cited by-同舟云学术

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Practices and functions of customer reference marketing — Leveraging customer references as marketing assets

Published:2010-08 Issue:6 Volume:39 Page:975-985
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Jalkala Anne,Salminen Risto T.

Publisher

Elsevier BV

Subject

Marketing

Reference83 articles.

1. Managing brand equity;Aaker,1991

2. Purchasing higher-value, higher-price offerings in business markets;Anderson;Journal of Business-to-Business Marketing,2010

3. Customer value propositions in business markets;Anderson;Harvard Business Review,2006

4. Firm resources and sustained competitive advantage;Barney;Journal of Management,1991

5. Institutional linkages and organizational mortality;Baum;Administrative Science Quarterly,1991

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