Augmented and virtual reality in managing B2B customer experiences-Reference-Cited by-同舟云学术

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Augmented and virtual reality in managing B2B customer experiences

Published:2024-05 Issue: Volume:119 Page:193-205
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Wieland Désirée A.C.,Ivens Björn S.,Kutschma Elizaveta,Rauschnabel Philipp A.

Publisher

Elsevier BV

Reference102 articles.

1. Quality and competition;Abbott Lawrence,1955

2. B2B E-commerce trends and how to win;Adobe,2022

3. Managing customer touchpoints and customer satisfaction in B2B mass customization: A case study;Aichner;International Journal of Industrial Engineering and Management,2017

4. Mixed reality to meet future challenges;Airbus,2023

5. Interviewing for social scientists: An introductory resource with examples;Arksey,1999

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