The coexistence of transaction and relational marketing: Insights from the Chinese business context-Reference-Cited by-同舟云学术

The coexistence of transaction and relational marketing: Insights from the Chinese business context

Published:2003-11 Issue:8 Volume:32 Page:633-642
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Styles Chris,Ambler Tim

Publisher

Elsevier BV

Subject

Marketing

Reference65 articles.

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2. The future of relational research in international marketing: Constructs and conduits;Ambler;International Marketing Review,2000

3. Ambler, T., & Styles, C. (2000b). The SILK Road to International Marketing: PASSION and Profit in International Business. London:Financial Times/Prentice Hall.

4. Doing business in China;Ambler,2000

5. A model of manufacturer firm and distributor firm working partnerships;Anderson;Journal of Marketing,1990

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