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Capturing value creation in business relationships: A customer perspective

  • Published:2003-11 Issue:8 Volume:32 Page:677-693
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Ulaga Wolfgang

Publisher

Elsevier BV

Subject

Marketing

Reference60 articles.

1. Customer value assessment in business markets;Anderson;Journal of Business-to-Business Marketing,1993

2. Capturing the value of supplementary services;Anderson;Harvard Business Review,1995

3. Business market management: Understanding, creating, and delivering value;Anderson,1999

4. Marketing as exchange;Bagozzi;Journal of Marketing,1975

5. Conventional wisdom on measurement: A structural equation perspective;Bollen;Psychological Bulletin,1991

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