Author:
Al-Kwifi Osama S.,Abu Farha Allam K.,Obeidat Shatha,Yildiz Hélène,Ahmed Zafar U.
Reference125 articles.
1. Matching organizational frame of reference and business strategy with contemporary marketing practices: Evidence from Arab World;Abu Farha;International Journal of Emerging Markets,2016
2. Do different marketing practices pre-suppose different frames of reference? An exploratory study;Abu Farha;Journal of Business & Industrial Marketing,2018
3. Deploying partial least squares to investigate the influence of managerial assumptions on corporate social responsibility in the hotel industry;Abu Farha;Journal of Hospitality and Tourism Technology,2018
4. Enhancing servitization by international consumer integration: The influence of open innovation and co-creation;Abu Farha;International Marketing Review,2022
5. Rapid alignment of resources and capabilities in time-bound global networks: A theoretical proposition;Alabdul Razzak;Global Journal of Flexible Systems Management,2018
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