Opening up early or late? The effect of open innovation before and after product launch on new product market performance

Author:

Jang Seongsoo,von Zedtwitz Max

Publisher

Elsevier BV

Subject

Marketing

Reference109 articles.

1. Open versus closed innovation: A model of discovery and divergence;Almirall;Academy of Management Review,2010

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3. A model of cognitive loads in massively multiplayer online role playing games;Ang;Interacting with Computers,2007

4. Mapping the topic landscape of JPIM, 1984-2013: In search of hidden structures and development trajectories;Antons;Journal of Product Innovation Management,2016

5. The dynamics of open strategy;Appleyard;Long Range Planning,2017

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