The parallax nature of studying business markets, relationships and networks

Author:

Andersen Poul Houman,Kim Woonho,Medlin Christopher J.,Ojansivu Ilkka

Publisher

Elsevier BV

Subject

Marketing

Reference34 articles.

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2. Sense and sensibility: Two approaches for using existing theory in theory-building qualitative research;Andersen;Industrial Marketing Management,2010

3. Introduction to the special issue on “process thinking in dynamic business networks”;Andersen;Industrial Marketing Management,2020

4. Re-appraising interaction and process for industrial network research: The future plunging mirror hall metaphor;Andersen;Industrial Marketing Management,2020

5. A tale of two paradigms. A comment on Möller and Halinen (2022);Araujo;Industrial Marketing Management,2023

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