Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy-Reference-Cited by-同舟云学术

Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy

Published:2020-08 Issue: Volume:89 Page:129-139
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Hunt Shelby D.,Madhavaram Sreedhar

Publisher

Elsevier BV

Subject

Marketing

Reference100 articles.

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