Collaborating to shape markets: Emergent collective market work

Author:

Baker Jonathan J.,Nenonen Suvi

Funder

Marsden

Publisher

Elsevier BV

Subject

Marketing

Reference131 articles.

1. Shaping exchanges, performing markets: The study of market-ing practices;Araujo,2011

2. A multinational study of the diffusion of a discontinuous innovation;Atkin;Australasian Marketing Journal (AMJ),2006

3. Category reviews as market-shaping events;Azimont;Industrial Marketing Management,2007

4. Mixed methods in interpretive research: An application to the study of the self concept;Bahl,2006

5. Markets changing, changing markets: Institutional work as market shaping;Baker;Marketing Theory,2019

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