The impact of aligning business, IT, and marketing strategies on firm performance-Reference-Cited by-同舟云学术

The impact of aligning business, IT, and marketing strategies on firm performance

Published:2020-01 Issue: Volume:84 Page:39-49
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Al-Surmi Abdulrahman,Cao Guangming,Duan Yanqing

Publisher

Elsevier BV

Subject

Marketing

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