Marketing capability and new venture survival: The role of marketing myopia
Author:
Funder
FCT
Publisher
Elsevier BV
Subject
Marketing
Reference155 articles.
1. Entrepreneurial alertness and new venture performance: Facilitating roles of networking capability;Adomako;International Small Business Journal,2018
2. Entrepreneurship in the large corporation: A longitudinal study of how established firms create breakthrough inventions;Ahuja;Strategic Management Journal,2001
3. Formulation and estimation of stochastic frontier production function models;Aigner;Journal of Econometrics,1977
4. An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses;Akdeniz;Industrial Marketing Management,2010
5. Environments of organizations;Aldrich;Annual Review of Sociology,1976
Cited by 27 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Myopic marketing management and stock performance in the short term: the moderating role of asset turnover;Marketing Letters;2024-09-11
2. Navigating start-ups: a qualitative exploration of causal and effectual decision-making in entrepreneurial marketing;Journal of Research in Marketing and Entrepreneurship;2024-07-09
3. The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective;European Journal of Marketing;2024-05-31
4. Firm failure prediction for small and medium-sized enterprises and new ventures;Review of Managerial Science;2024-03-08
5. Unpacking the mechanisms of entrepreneurial bricolage for new venture growth: the mediating roles of new venture adaptiveness and innovative ambidexterity;Cogent Business & Management;2024-03-04
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3