Prototyping, experimentation, and piloting in the business model context

Author:

Geissdoerfer Martin,Savaget Paulo,Bocken Nancy,Hultink Erik Jan

Publisher

Elsevier BV

Subject

Marketing

Reference100 articles.

1. Business models: A strategic management approach;Afuah,2004

2. Creating value through business model innovation;Amit;MIT Sloan Management Review,2012

3. A step-by-step guide to smart business experiments;Anderson;Harvard Business Review,2011

4. Business models as models;Baden-Fuller;Long Range Planning,2010

5. Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design;Baldassarre;Journal of Cleaner Production,2017

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