Social media research in the industrial marketing field: Review of literature and future research directions

Author:

Salo Jari

Publisher

Elsevier BV

Subject

Marketing

Reference78 articles.

1. Social media: Influencing customer satisfaction in B2B sales;Agnihotri;Industrial Marketing Management,2016

2. Bringing “social” into sales: the impact of salespeople's social media use on service behaviors and value creation;Agnihotri;Journal of Personal Selling & Sales Management,2012

3. Relevance of focal nets in understanding the dynamics of business relationships;Alajoutsijärvi;Journal of Business-to-Business Marketing,1999

4. A review of social media and implications for the sales process;Andzulis;Journal of Personal Selling & Sales Management,2012

5. Social media analytics;Boire,2014

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