Understanding and managing customer value propositions: Introduction to the special issue
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference4 articles.
1. Conceptualizing and communicating value in business markets: From value in exchange to value in use;Eggert;Industrial Marketing Management,2018
2. Conducting field-based, discovery-oriented research: Lessons from our market orientation research experience;Jaworski;AMS Review,2017
3. The customer value proposition: Evolution, development, and application in marketing;Payne;Journal of the Academy of Marketing Science,2017
4. Market-driven management: How to define, develop and deliver customer value;Webster,2002
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