1. Toward a formal theory of transactions and transvections;Alderson;Journal of Marketing Research,1965
2. When B2B buyers want to go digital—And when they Don’t;Angevine;The McKinsey Quarterly,2017
3. The secret to making it in the digital sales world: The human touch;Angevine;McKinsey Insights,2018
4. Look, listen, and learn;Arandjelovic,2017
5. Marketing as an organized behavioral system of exchange;Bagozzi;Journal of Marketing,1974