A discursive framework of B2B brand legitimacy-Reference-Cited by-同舟云学术

A discursive framework of B2B brand legitimacy

Published:2021-02 Issue: Volume:93 Page:22-31
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Gustafson Brandon M.,Pomirleanu Nadia

Publisher

Elsevier BV

Subject

Marketing

Reference119 articles.

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