Identifying the right solution customers: A managerial methodology

Author:

Windler Katharina,Jüttner Uta,Michel Stefan,Maklan Stan,Macdonald Emma K.

Publisher

Elsevier BV

Subject

Marketing

Reference76 articles.

1. The end of solution sales;Adamson;Harvard Business Review,2012

2. A customer-oriented new service development process;Alam;Journal of Services Marketing,2002

3. Quest: Leading global transformations;Anand,2014

4. Customer value propositions in business markets;Anderson;Harvard Business Review,2006

5. Buyer-supplier relationships in a servitized environment;Bastl;International Journal of Operations & Production Management,2012

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