Different recipes for success in business relationships

Author:

Zaefarian Ghasem,Thiesbrummel Christoph,Henneberg Stephan C.,Naudé Peter

Publisher

Elsevier BV

Subject

Marketing

Reference104 articles.

1. Patterns of innovation in knowledge-intensive business services;Amara;Service Industries Journal,2009

2. A model of distributor firm and manufacturer firm working partnerships;Anderson;Journal of Marketing,1990

3. The use of pledges to build and sustain commitment in distribution channels;Anderson;Journal of Marketing Research,1992

4. Resource allocation behavior in conventional channels;Anderson;Journal of Marketing Research,1987

5. Effect of portfolio planning methods on decision making: Experimental results;Armstrong;International Journal of Research in Marketing,1994

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