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Applied customer knowledge in a manufacturing environment: Flexibility for industrial firms

  • Published:2005-08 Issue:6 Volume:34 Page:629-640
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Claycomb Cindy,Dröge Cornelia,Germain Richard

Publisher

Elsevier BV

Subject

Marketing

Reference57 articles.

1. Boyle, Matthew (2002). Joe Galli's Army. Fortune, 146(13), 134–136, 138.

2. Production and operations management a life cycle approach;Chase,1992

3. Applied product quality knowledge and performance: Moderating effects of uncertainty;Claycomb;International Journal of Quality and Reliability Management,2002

4. Collins, Neil (2001, September 21) “Flights of Fancy at Airbus.” Retrieved: November 10, 2003. Available at:http://www.telegraph.co.uk/money

5. Understanding knowledge management;Demarest;Long Range Planning,1997

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