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Antecedents and consequences of CRM technology acceptance in the sales force

  • Published:2005-05 Issue:4 Volume:34 Page:355-368
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Avlonitis George J.,Panagopoulos Nikolaos G.

Publisher

Elsevier BV

Subject

Marketing

Reference58 articles.

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5. Measurement in marketing research: Basic principles of questionnaire design;Bagozzi,1994

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