Relationship management: A sales role, or a state of mind?

Author:

Davies Iain A.,Ryals Lynette J.,Holt Sue

Publisher

Elsevier BV

Subject

Marketing

Reference100 articles.

1. On the design concepts of CRM systems;Ahn;Industrial Management & Data Systems,2003

2. The theoretical and philosophical underpinnings of relationship marketing: Environmental factors behind the changing marketing paradigm;Aijo;European Journal of Marketing,1996

3. Personal selling and sales management in the new millennium;Anderson;Journal of Personal Selling and Sales Management,1996

4. In search of the marketing imagination: Factors affecting the creativity of marketing programs for mature products;Andrews;Journal of Marketing Research,1996

5. Selecting a research methodology;Baker;The Marketing Review,2001

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