Migrating from products to solutions: An exploration of system support in the UK defense industry-Reference-Cited by-同舟云学术

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Migrating from products to solutions: An exploration of system support in the UK defense industry

Published:2010-05 Issue:4 Volume:39 Page:582-592
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Kapletia Dharm,Probert David

Publisher

Elsevier BV

Subject

Marketing

Reference70 articles.

1. Four strategies for the age of smart service;Allmendinger,2005

2. New business with the new military;Apgar,2004

3. The multiple boundaries of the firm;Araujo;Journal of Management Studies,2003

4. From products to services, why its not so simple;Baveja,2004

5. Customer solutions: Building a strategically aligned business model;Bennett,2001

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