1. How much choice is too much? The case of the medicare prescription drug benefit;Hanoch;Health Service Research,2009
2. Huber, J., Hansen, D., 1986. Testing the impact of dimensional complexity and affective differences of paired concepts in adaptive conjoint analysis. In: Wallendorf, M., Anderson, P. (Eds.), Advances in Consumer Research, vol. 14. Associations of Consumer Research, Provo, UT, pp. 159–163.
3. When choice is demotivating: Can one desire too much of a good thing?;Iyengar;Journal of Personality and Social Psychology,2000
4. How much choice is too much: determinants of individual contributions in 401K retirement plans;Iyengar,2004
5. Designing Pareto optimal stimuli for multi-attribute choice experiments;Kreiger;Marketing Letters,1991