Frequent Flyer Program: a case study of China airline's marketing initiative—Dynasty Flyer Program-Reference-Cited by-同舟云学术

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Frequent Flyer Program: a case study of China airline's marketing initiative—Dynasty Flyer Program

Published:2003-10 Issue:5 Volume:24 Page:587-595
ISSN:0261-5177
Container-title:Tourism Management
language:en
Short-container-title:Tourism Management

Author:

Yang Jyh-Yih,Liu Abby

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference38 articles.

1. Outbound markets;Bailey;Travel & Tourism Analyst,1996

2. Frequent flyers;Beaver;Travel Agency,1995

3. Frequent Flyer Programs;Beaver;Tourism Economics,1996

4. Artificial compatibility, barriers to entry, and Frequent-flyer Programs;Cairns;Canadian Journal of Economics,1990

5. China Airlines. (1997). China Airlines 1996 Annual Report, Taipei, Taiwan.

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