Subject
Strategy and Management,Finance,Geography, Planning and Development
Reference64 articles.
1. J. Knowles, Protecting brands from downside risk, Professional Investor 17 (2000).
2. Brand Finance Plc, Brand Finance Report 1999, London (1999).
3. R. Hall, The contribution of intangible resources to business success, Journal of General Management 16(4), 41–51 (1991);
4. R. Hall, The strategic analysis of intangible resources, Strategic Management Journal 13, 135–144 (1992);
5. P. Mather and K. Peasnell, An examination of the economic circumstances surrounding decisions to capitalize brands, British Journal of Management 2, 151–164 (1991);
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献