Buying centre consequences of technological convergence

Author:

Andersson Per,Mölleryd Bengt

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Business and International Management

Reference27 articles.

1. Alavi, M., 1996. Dick Tracy's Office — business applications of wireless technologies. In: The Emerging World of Wireless Communications. Annual Review of the Instititute for Information Studies, Aspen, pp. 121–140.

2. Top management's view of the purchasing function;Ammer;Journal of Purchasing and Materials Management,1989

3. Analysing distribution channel dynamics;Andersson;European Journal of Marketing,1992

4. Andersson, P., Mölleryd, B.G., 1996a. A network approach to channel change and retail evolution: the introduction of mobile telephony in Sweden 1971–1994. Paper presented at the 1996 International Conference on Relationship Marketing, March 29–31, Berlin.

5. Andersson, P., Mölleryd, B.G., 1996b. A network approach to channel change and retail evolution: the case of mobile telephony in Sweden 1971–1996. Paper presented at the International Telecommunications Society, Eleventh Biennial Conference, Seville, 16–19 June.

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