Author:
Izquierdo Carmen Camarero,Cabezudo Rebeca San José
Reference41 articles.
1. “Word-of-Mouth research: Principles and applications;Allsop;Journal of Advertising Research,2007
2. “Structural equation modeling in practice: A review and recommended two-step approach”;Anderson;Psychological Bulletin,1988
3. “El marketing viral en el ámbito del correo electrónico: una aproximación al proceso”;Benavides,2009
4. “Managing customer relationships”;Bolton,2006
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献