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Persuading consumers with social attitudes

  • Published:2012-09 Issue:1 Volume:84 Page:439-450
  • ISSN:0167-2681
  • Container-title:Journal of Economic Behavior & Organization
  • language:en
  • Short-container-title:Journal of Economic Behavior & Organization

Author:

Buehler Stefan,Halbheer Daniel

Funder

Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung

Publisher

Elsevier BV

Subject

Organizational Behavior and Human Resource Management,Economics and Econometrics

Reference26 articles.

1. Advertising Age, 2007. Datacenter, 2007 Marketer Profiles Yearbook.

2. Pricing of conspicuous goods: a competitive analysis;Amaldoss;Journal of Marketing Research,2005

3. Information Content of Advertising: Theory and Empirical Evidence;Anderson,2011

4. Product diversity in asymmetric oligopoly: is the quality of consumer goods too low?;Anderson;Journal of Industrial Economics,2001

5. Discrete Choice Theory of Product Differentiation;Anderson,1992

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