Advertising effectiveness as a function of numerical support: From majority compliance to minority conversion-Reference-Cited by-同舟云学术

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Advertising effectiveness as a function of numerical support: From majority compliance to minority conversion

Published:2011-04 Issue:2 Volume:61 Page:77-87
ISSN:1162-9088
Container-title:European Review of Applied Psychology
language:en
Short-container-title:European Review of Applied Psychology

Author:

Codaccioni C.,Tafani É.

Publisher

Elsevier BV

Subject

Applied Psychology

Reference45 articles.

1. Cognitive responses to minority- or majority- based communications: factors that underlie minority influence;Alvaro;British Journal of Social Psychology,1996

2. Persuasive Messages: the Process of Influence;Benoit,2008

3. The heuristic-systematic model in its broader context;Chen,1999

4. The leniency contract and the persistence of majority and minority influence;Crano;Journal of Personality and Social Psychology,1998

5. Attitudes and persuasion;Crano,2006

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Influence of Unique Information in Briefs on Supreme Court Opinion Content;Justice System Journal;2019-04-03

2. Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands;Frontiers in Psychology;2018-08-20

3. Conversion Theory in Marketing;Back to the Future: Using Marketing Basics to Provide Customer Value;2017-12-06

4. The Influence of Majority Agreements on Attitudes;Advances in Advertising Research (Vol. VII);2016-08-25

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