How ‘bad’ PR decisions get made: A roster of faulty judgment heuristics

Author:

Murphy Priscilla

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference43 articles.

1. Knowledge and Skills Required by Public Relations Employers;Wakefield;Public Relations Review

2. Research, Evaluation, and Measurement: A National Perspective;Lindenmann;Public Relations Review,1990

3. Program Evaluation and the Roles of Practitioners;Dozier;Public Relations Review,1984

4. How Quantitative Business Techniques Are Being Used;Coccari;Business Horizons,1989

5. How Quantitative Business Techniques Are Being Used;Coccari;Business Horizons,1989

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