After the highwayman: Syntax and successful placement of press releases in newspapers-Reference-Cited by-同舟云学术

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After the highwayman: Syntax and successful placement of press releases in newspapers

Published:1994-12 Issue:4 Volume:20 Page:345-356
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Walters Timothy N.,Walters Lynne Masel,Starr Douglas P.

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference44 articles.

1. APME Guidelines,1969

2. ASAE Editors' News Feature,1978

3. Problems with PR News Releases Limit Effectiveness in Oklahoma;Baxter;Associated Press Managing Editors Association News,1975

4. What the Press Thinks of Press Releases;DiCostanzo;Public Relations Quarterly,1986

5. Writing for Public Relations;Douglas,1980

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2. Economics-Oriented Discourse Strategies in Environmental Advocacy;Environmental Communication;2019-03-25

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4. The co-production of business news and its effects: The corporate framing mediated-moderation model;Public Relations Review;2016-11

5. The news value of Dutch corporate press releases as a predictor of corporate agenda building power;Public Relations Review;2016-09

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