1. Organization: From Substance to Image?;Alvesson;Organizational Studies,1990
2. Public Relations: The Profession and the Practice;Baskin,1977
3. A Human Nature Approach to Image and Ethics in International Public Relations;Botan;Journal of Public Relations Research,1993
4. The Image: Knowledge in Life and Society;Boulding,1977
5. Improving Your Small Organization's Image;Cole;Public Relations Journal,1989