Chapter 13 Salesforce compensation: A review of MS/OR advances

Author:

Coughlan Anne T.

Publisher

Elsevier

Reference44 articles.

1. On the relative performance of linear versus nonlinear compensation plans;Basu;Intern. J. Res. Marketing,1990

2. Salesforce-compensation plans: An agency theoretic perspective;Basu;Marketing Sci.,1985

3. On setting optimal sales commissions;Berger;Oper. Res. Quart.,1972

4. Optimal compensation plans: The effect of uncertainty and attitude toward risk on the salesman effort allocation decision;Berger,1975

5. An empirical analysis of salesforce-compensation plans;Coughlan;J. Business,1992

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