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Value network for cross-national marketing management: A framework for analysis and application

  • Published:1993-05 Issue:1 Volume:27 Page:65-83
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Segal Madhav N.,Segal Uma A.,Palmer Niemczycki Mary Ann

Publisher

Elsevier BV

Subject

Marketing

Reference73 articles.

1. Values and Strategic Behavior;Bamberger;Management International Rev.,1986

2. Alternative Measurement Approaches to Consumer Values: The List of Values and the Rokeach Value Survey;Beatty;Psychol. Marketing,1985

3. The Influence of Personal Values on Attitude and Store Choice Behavior;Becker,1982

4. Comparative Marketing: The First Twenty-Five Years;Boddewyn;J. International Business Studies,1981

5. The Effects of Personal Values and Usage Situations on Product Attribute Importance;Bozinoff,1982

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4. A Values-Based Political-Economy Model for Multicultural Marketing Strategy in Emerging Economies;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2015

5. Integrating national culture measures in the context of business decision making;Cross Cultural Management: An International Journal;2012-10-19
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