1. A Theoretical Model for the Study of Product Importance Perceptions;Bloch;Journal of Marketing,1983
2. Ads Blasted;Dagnoli;Advertising Age,1988
3. Studying the Structure of Values Using a Simplified Laddering Methodology;Gutman,1985
4. Analyzing Consumer Orientations Toward Beverages Through Means-End Chain Analysis;Gutman;Psychology and Marketing,1984
5. A Means-End Chain Model Based on Consumer Categorization Processes;Gutman;Journal of Marketing,1982