Direct and indirect approaches to advertising persuasion-Reference-Cited by-同舟云学术

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Direct and indirect approaches to advertising persuasion

Published:1990-06 Issue:4 Volume:20 Page:279-291
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Yi Youjae

Publisher

Elsevier BV

Subject

Marketing

Reference20 articles.

1. Human Associative Memory;Anderson,1973

2. An Elaborate Processing Explanation of Depth of Processing;Anderson,1979

3. The Relationship between Advertising Recall and Persuasion: An Experimental Investigation;Beattie,1985

4. Information Accessibility as a Moderator of Consumer Choice;Biehal;Journal of Consumer Research,1983

5. Conditions for a Picture-Superiority Effect on Consumer Memory;Childers;Journal of Consumer Research,1984

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