Systems theory approach to conducting industrial marketing research-Reference-Cited by-同舟云学术

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Systems theory approach to conducting industrial marketing research

Published:1989-09 Issue:2 Volume:19 Page:151-164
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Naumann Earl,Lincoln Douglas J.

Publisher

Elsevier BV

Subject

Marketing

Reference41 articles.

1. Systems Approach to Marketing;Adler;Harvard Business Review,1967

2. The Buying Center: Structure and Interaction Patterns;Adler;Journal of Marketing,1981

3. Segmenting the Industrial Market;Bonoma,1983

4. Structural Relationships, Job Characteristics, and Worker Satisfaction and Performance;Brass;Administrative Science Quarterly,1981

5. Segmenting the Industrial Market;Cardozo,1969

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4. Buying Center-Analyse: Wo kommen wir her, wo stehen wir, wo sollten wir hin?;Handbuch Business-to-Business-Marketing;2015

5. The Bulleye: A Systems Approach to Modeling Family Firms;Family Business Review;2007-12

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