1. The Use of Vignettes in Survey Research;Alexander;Public Opinion Quarterly,1978
2. Causal Models in Marketing;Bagozzi,1980
3. The Ethics of Hardball California Management Review;Barach;California Management Review,1985
4. Moral Issues in Business;Barry,1979
5. Consumer Behavior as Risk Taking;Bauer;Proceedings of the American Marketing Association,1960