Green consumers in the 1990s: Profile and implications for advertising-Reference-Cited by-同舟云学术

Green consumers in the 1990s: Profile and implications for advertising

Published:1996-07 Issue:3 Volume:36 Page:217-231
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Roberts James A.

Publisher

Elsevier BV

Subject

Marketing

Reference74 articles.

1. The Socially Conscious Consumer;Anderson;Journal of Marketing,1972

2. Socially vs. Ecologically Responsible Consumers;Anderson

3. The Construction and Validation of an Instrument to Measure Socially Responsible Consumer Behavior: A Study of the Socially Responsible Consumer;Antil,1978

4. Socially Responsible Consumers: Profile and Implications for Public Policy;Antil;Journal of MacroMarketing,1984

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