A model for estimating the response rate to a mailed survey
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference23 articles.
1. Application of the Logistic Function to Bio-Assay;Berkson;Journal of the American Statistical Association,1944
2. Planning Mail Surveys: A Managerial Model;Comer;Decision Sciences,1982
3. Mail Questionnaires in Survey Research: A Review of Response Inducement Techniques;Duncan;Journal of Management,1979
4. A Comparison of Two Logit Models in the Analysis of Qualitative Marketing Data;Flath;Journal of Marketing Research,1979
5. Monetary Incentives versus promised Contribution to Charity: New Evidence on Mail Survey Response;Furse;Journal of Marketing Research,1982
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