Exploring consumers' postadoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation

Author:

Anderson Robert L.,Ortinau David J.

Publisher

Elsevier BV

Subject

Marketing

Reference25 articles.

1. Consumer Behavior and Marketing Actions;Assael,1983

2. A New Product Growth Model for Consumer Durables;Bass;Management Science,1982

3. A Program for New Product Evolution;Booz-Allen;Management of New Products,1983

4. Characteristics of Adopters and Non-Adopters of Home Computers;Dickerson;Journal of Consumer Research,1983

5. A Methodology for Identifying Innovator Characteristics of New Brand Purchasers;Donnelly;Journal of Marketing Research,1974

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