Falsifying laboratory results through field tests: A time-series methodology and some results-Reference-Cited by-同舟云学术

Falsifying laboratory results through field tests: A time-series methodology and some results

Published:1988-06 Issue:4 Volume:16 Page:281-300
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Batra Rajeev,Vanhonacker Wilfried R.

Publisher

Elsevier BV

Subject

Marketing

Reference78 articles.

1. Modeling Advertising-Sales Relationships Involving Feedback: A Time-Series Analysis of Six Cereal Brands;Aaker;Journal of Marketing Research,1982

2. Advertising and Aggregate Consumption: An Analysis of Causality;Ashley;Econometrica,1980

3. NEWPROD: The Design and Implementation of a New Product Model;Assmus;Journal of Marketing,1975

4. Causal Models in Marketing;Bagozzi,1980

5. Batra, R., and Ray, M.L., How Advertising Works at Contact, in Psychological Processes and Advertising Effects: Theory, Research and Application. Linda Alwitt and Andrew A. Mitchell, eds., Lawrence Erlbaum, Hillsdale, NJ, pp. 13–43.

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Estimating Price Elasticity with Sparse Data: A Bayesian Approach;Advanced Business Analytics;2016

2. How Do Marketing Actions and Customer Mindset Metrics Influence the Consumer’s Path to Purchase?;Review of Marketing Research;2014-09-02

3. Consumer Attitude Metrics for Guiding Marketing Mix Decisions;Marketing Science;2014-07

4. The ethics of distress: Toward a framework for determining the ethical acceptability of distressing health promotion advertising;International Journal of Psychology;2013-09-20

5. Mind-Set Metrics in Market Response Models: An Integrative Approach;Journal of Marketing Research;2010-08