Author:
Calantone Roger J.,di Benedetto C.Anthony,Bhoovaraghavan Sriraman
Reference48 articles.
1. How to Succeed in New Products;Achenbaum;Advertising Age,1989
2. The Misuse of Marketing: An American Tragedy;Bennett;Bus. Horizons,1981
3. EQS Program Manual Version 3.0;Bentler,1988
4. New Product Success Starts with “Homework”;Bertrand;Bus. Marketing,1988
5. Strategic Goals, Perceived Uncertainty and Economic Performance in Volatile Environments;Bourgeois;Acad. Management J.,1985
Cited by
52 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献