The choice of a survey mode in country image studies-Reference-Cited by-同舟云学术

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The choice of a survey mode in country image studies

Published:1994-02 Issue:2 Volume:29 Page:151-162
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Han C.Min,Lee Byoung-Woo,Ro Kong-Kyun

Publisher

Elsevier BV

Subject

Marketing

Reference63 articles.

1. Gauging Foreign Product Promotion;Anderson;J. Advertising Res.,1972

2. UK Consumers' Attitudes Towards Imports: The Measurement of National Stereotype Image;Bannister;Eur. J. Marketing,1978

3. A Field Investigation of Causal Relations Among Cognitions, Affect, Intentions, and Behavior;Bagozzi;J. Marketing Res.,1982

4. Halo Effects in Marketing Research: Review and Prognosis;Beckwith,1978

5. Country-of-Origin Effects on Product Evaluations;Bilkey;J. Int. Bus. Studies,1982

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