Why you should stop predicting customer churn and start using uplift models

Author:

Devriendt FlorisORCID,Berrevoets Jeroen,Verbeke Wouter

Publisher

Elsevier BV

Subject

Artificial Intelligence,Information Systems and Management,Computer Science Applications,Theoretical Computer Science,Control and Systems Engineering,Software

Reference50 articles.

1. Analytics in a Big Data World: The Essential Guide to Data Science and its Applications;Baesens,2014

2. Benchmarking state-of-the-art classification algorithms for credit scoring: an update of research;Lessmann;Eur. J. Oper. Res.,2015

3. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: A Guide to Data Science for Fraud Detection;Baesens,2015

4. Customer churn prediction in the online gambling industry: the beneficial effect of ensemble learning;Coussement;J. Bus. Res.,2013

5. Profit Driven Business Analytics: A Practitioner’s Guide to Transforming Big Data into Added Value;Verbeke,2017

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