The concept of the “Big Middle”
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference19 articles.
1. Animating the Big Middle;Arnold;Journal of Retailing,2005
2. The dominant logic: Retrospective and extension;Bettis;Strategic Management Journal,1995
3. Supply chain management and the evolution of the Big Middle;Brown;Journal of Retailing,2005
4. Postmoderism, the wheel of retailing, and will to power;Brown;The International Review of Retail, Distribution, and Consumer Research,1995
5. Crisis and the content of managereial communications: A study of the focus of attention of top managers in surviving and failing firms;D’Aveni;Administrative Science Quarterly,1990
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