Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time-Reference-Cited by-同舟云学术

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Published:2021-03 Issue:1 Volume:97 Page:116-132
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Villanova Daniel^ORCID,Bodapati Anand V.,Puccinelli Nancy M.^ORCID,Tsiros Michael,Goodstein Ronald C.,Kushwaha Tarun^ORCID,Suri Rajneesh,Ho Henry,Brandon Renee^ORCID,Hatfield Cheryl^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference93 articles.

1. Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-building Strategies on Online Advertisement Effectiveness;Aguirre;Journal of Retailing,2015

2. The Retail Power-Performance Conundrum: What Have We Learned?;Ailawadi;Journal of Retailing,2001

3. Communication and Promotion Decision in Retailing: A Review and Directions for Future Research;Ailawadi;Journal of Retailing,2009

4. Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts;Alavi;Journal of Marketing,2015

5. Changing Retail Power and Performance in Distribution Channels;Amato;International Journal of Retail & Distribution Management,2009

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